FAQ About The Role of Makeup in Cultural Transformation

Global beauty brands have a profound impact on cultural perceptions by promoting specific beauty ideals and influencing consumer behavior. Through their marketing strategies, these brands can dictate trends, such as the preference for certain skin tones or the contouring style popularized by Western beauty standards. However, there is also a growing movement among brands to emphasize diversity and inclusivity, which broadens cultural acceptance and appreciation of different makeup styles and standards. This dual influence can shape cultural narratives around beauty, identity, and self-expression.