FAQ About The Influence of TikTok on Music Industry Trends
How has TikTok affected music marketing strategies for artists and labels?
Music marketing strategies for artists and labels have adapted to focus more on digital and social media engagement, particularly on platforms like TikTok. Traditional promotions have shifted to short-form, viral content creation and influencer collaborations, where the focus is on creating trends or challenges that can significantly boost a song's visibility and reach.
