
FAQ About The Influence of TikTok on Music Industry Trends

How do record labels use TikTok in their strategies?
Record labels use TikTok by collaborating with influencers and creating engaging challenges or memes that involve featured songs. They also analyze trending music on TikTok to understand audience preferences, which helps in signing new artists who already have a viral potential. This strategy increases a song's reach and helps drive its popularity beyond TikTok.