FAQ About The Influence of Typography in Cinematic Branding
How does typography influence audience perception in film marketing?
Typography can significantly affect audience perception by establishing mood and tone before the audience even watches the film. A horror movie might use sharp, jagged fonts to evoke a sense of fear, while a romantic comedy might use soft, curly fonts to suggest lightheartedness. The visual style of the typography can set expectations and emotions, subtly influencing how viewers anticipate the movie experience will be.
