The Impact of Urban Graffiti on Commercial Branding

FAQ About The Impact of Urban Graffiti on Commercial Branding

Why is graffiti appealing to brands aiming for a youthful audience?

Graffiti is often associated with youth culture, rebellion, and creativity, making it appealing to brands that want to connect with younger audiences. By using graffiti, brands can project an image that is dynamic, edgy, and in tune with the interests and lifestyles of younger consumers.